The Florida Blue Foundation serves as a cornerstone in the company’s mission. By providing needed funding to communities and nonprofits throughout the state, Florida Blue underscores its commitment to the wellbeing of all Floridians and creates positive associations for the brand and the products it offers.
In the first quarter of 2015 alone, the Foundation reported 157 separate gifts to support projects that enrich communities in every corner of the state. Details on the Foundation’s giving in each region are available to you through your Florida Blue team. Information on the Foundation is also available to the public.
The program generates favorable local media coverage, which creates positive impressions among members as well as corporate and individual prospects. As an example, the Foundation recently gave the Cultural Council of Jacksonville a charitable gift to benefit the 2016 SPARK Grant Program, which seeks to ignite and invigorate downtown Jacksonville through a balanced mix of cultural activities and temporary visual arts projects.
The gift was featured in Folio Weekly, which describes how the Foundation’s Florida Blue Flame program helps make it possible to build healthy and strong communities with programs geared toward engaging children, teens, families, and/or seniors; enhancing healthy, active lifestyles; and emphasizing quality of life through arts and culture.
As the Foundation continues its work, agents should stay aware of the impact of community giving activities. It’s good information that can play an important supporting role.