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March 02, 2015

Marketing tool for agents: Member discounts at Healthways Fitness Your Way

Here’s a valuable benefit to show added value to Florida Blue plans: Members can access gyms in the Healthways Fitness Your Way network—more then 9,200 of them—for just $25 per month. The network includes familiar brands, including LA Fitness, Anytime Fitness, Curves and others.

While the offer requires an initial commitment of three months, satisfaction surveys show that 93 percent of members said they were likely to renew. Members also receive discounts up to 30 percent from a list of 40,000 vendors and practitioners.

The program offers a variety of resources that can help you market the package to existing employee groups and as a value-add for prospects. These include:

  • A user website that’s packed with useful and motivational information
  • A customizable coupon program to offset all or part of the $25 initiation fee
  • An online list of participating vendors that offer discounts to members: https://fitnessyourway.healthways.com/cam.
  • Customizable toolkit of collateral materials (password: healthways)

This information and further details, including detailed best practices for the coupon program, are available in Agent Sales Bulletin #A15-008.

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Our Medicare Supplement insurance policies are not connected with or endorsed by the U.S. Government or the Federal Medicare Program. These policies have limitations and exclusions.
Florida Blue is a trade name of Blue Cross and Blue Shield of Florida, Inc., an Independent Licensee of the Blue Cross and Blue Shield Association.

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