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January 19, 2015

New systems help you manage your social media

If your agency’s marketing mix has a significant social media component—or if you know it should—you know it can be time-consuming to manage. Until recently, third-party systems to help you analyze and manage social media were priced for larger enterprises.

But several feature-rich new platforms have moved into the social media management space, and they’re priced to appeal to smaller businesses. Here are several choices, listed alphabetically, that are worth considering:

  • Crowdbooster: This platform is limited to Facebook and Twitter, and it places emphasis on its analytics feature, which allows you to see results in addition to basic metrics such as likes, reposts and retweets. Crowdbooster shows every post and tweet in a sortable table, and it lets you schedule—and optimize timing of—your posts in advance.
  • Everypost: The unique feature of this platform is that it’s mobile-based, so you can manage your social media from your smartphone or tablet. It comes in iOS and Android versions and supports Facebook, Twitter, Google+, LinkedIn, Pinterest, and Tumblr. Everypost also plays nice with Dropbox and email programs. Free trail available.
  • Oktopost: Developed specifically for business-to-business use, this platform supports campaign management, thought leadership, post scheduling, lead generation, social media monitoring and brand awareness development. It also has a performance-based content recommendation tool. Works with Facebook, Twitter, Google+ and LinkedIn.
  • Post Planner: This Facebook-only platform promotes engagement. It provides content trending, analytics in real time, post scheduling and fan targeting based on demographic and location data. Free trial available.
  • Rignite: This platform lets you manage social media, perform analytics, schedule posts and create campaigns. To drive traffic, you can offer discount coupons and promotional codes, and it helps you monitor all your social media for mentions of your company name, products or user-defined keywords.

Whether you’re just getting your feet wet with social media, or you’ve been at it for years, give these new alternatives a try. Most subscriptions cost $9 to $29 a month. You could save some money, gain some time, and most importantly, boost your social media presence.


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